Real Estate Agents Learn How To Double Their Closings In The ...
Referral Agent Nation
The Invitation Only Community Inside eXp Realty Where You Get Access To RAMS (The Referral Agent Mastery System) With Free Weekly Coaching, World Class CRM kvCore, Healthcare, And So Much More
Referral Agent Success Story
College Dropout to Real Estate Master
During her first semester of college, Desi Sowers knew college was not the right path for her. She dropped out, married her sweetheart, and started a family. Desi took "side jobs" to help the household including cleaning people's houses for 10 years. At 40, she decided to get into real estate. It was a good fit. She built her practice slowly helping her friends and family. Eventually Desi sold 78 homes in one year and earned 460k in gci as a solo agent. 90% of her business is repeat and referral from her PCSOI (past clients and sphere of influence). Best of all, Desi now sells the same houses that she used to clean the toilets. Being a referral agent is more fun and pays better.
Double Your Referral Closings
A Letter From Kim & Mike Cerrone, Co-Founders of Referral Agent Nation
In RAN, we have one goal: "To double your referral closings in the next 12 month." How many referral closings did you have last year? Double that number in your head. Did that make you smile? Made me smile too. Let's mastermind together, focus our attention on this one goal, and make it happen.
Model The Top Agents
For the last decade, I've been studying the best practices of the best real estate agents in the nation. Solo agents who average 3, 4, 5, 6, 7, and 8 closings per month. Team leaders who sell 100, 200, 300, 400, and 500 homes per year. I've interviewed over two hundred of the top agents. And ONE thing stands out ...
Referrals Are The #1 Source Of Leads For Top Agents
Top teams get 50% or more of their business by referral. Top solo agents get 80% or more of their business by referral. Odds are, a big portion of your business is already coming from referrals. But here is the question ...
Are You Maximizing Your Referral Potential?
Top referral agents achieve 20% of their list sending them a referral or a repeat (hire them again) annually. In other words, if they have a database of 100 PCSOI (past clients and sphere of influence), they will receive 20 closings from the list per year ... every year.
What is your PCSOI Productivity Percentage (PPP)?
To find out your PPP, do this. Divide your referral closings last year by the total number of people you have on your PCSOI list. So if you had 10 referral closings and your list size is 200 people, you have a 5% PPP. If you're PPP is below 20%, get excited. You have room to grow (maybe double) your referral closings this next year. How?
Improve Your Referral Marketing Plan
Design an effective referral marketing plan based on the proven methods of the top agents. Stop trying to re-invent the wheel. Just study and model (copy) what the top agents are already doing ... and get the same results. To help our agents maximize their referrals, we designed a system called RAMS.
Referral Agent Mastery System (RAMS)
Most agents know what they should be doing. But they don't have the time to set up a system to double their referrals. So we researched the top agents, found patterns of success, pulled out the best practices, and put it into a system that any agent can run.
Easy As 1 - 2 - 3
1. List your past clients and sphere of influence. 2. Enter them into the RAMS system. 3. Press go. After that, most of the program runs automatically in the background (computer software), let's you know if you need to do anything, and people start calling to hire you or send you a referral. It's that simple.
Don't Have A List?
Many agents have not kept a list of their past clients (in one place) or build a list of their sphere of influence (friends, family, and acquaintances). No problem. We have tools and methods for quickly pulling this together. It's really a matter of knowing where to look (and who can help).
Neglected Your Past Clients?
Often agents are running so fast, they forget to stay in touch with their past clients. Then after time has elapsed, they feel awkward reaching out about future business. Simple solution. The Reconnect Script apologizes for the absence, mends the gap, re-starts the relationship, and opens the door the future repeat and referrals. Most of your past clients miss you and want to reconnect. You just need simple way to do it.
List Too Small?
Some agents worry about the size of their list. Newsflash. It is not the size of the list. It's how productive the list is at generating referrals. For example, top agent Tim Reeder closed 103 referral transactions in one year with a list of only 300 people. That is a 34% PPP. What maters is HOW you work your list.
Current Plan Not Working?
Many agents have built a list (good job), but don't know what to do or say. Other agents are sending random messages or even a monthly piece, but not getting the results they want. It matters WHAT you do, say, and how often. That is why we created RAMS. It automates most of the marketing, nurtures leads with AI, and prompts you when you need take action. It's pre-designed and ready for you to press go.
Current Plan Working?
If your current approach is generating consistent referrals at the level you want, we can show you Advanced Techniques that you can add to your system to make it even better (and save you time and resources). All ideas are based on the teachings of the smartest agents on the planet.
No Support?
Real estate can be a hyper-competitive business where agents in your office fear sharing their best ideas with you (their perceived competitor). In addition, being an independent contractor can isolate you and make you feel lonely. That's why we created the ...
Referral Agent Nation Community
Agents from across the country (and across the world) who believe in the power of referral-based practices are joining together inside the RAN community to mastermind, share best practices, and support each other.
How To Join Us
There is only ONE way to become part of Referral Agent Nation. You must be referred, invited, and sponsored into eXp Realty by a current member of Referral Agent Nation. If you received an invitation to view this page, someone thinks very highly of you. Thank them.
Let's Talk
Are you ready to double your referral closings? Think Referral Agent Nation inside eXp Realty might be a good fit for you? Have questions? Click the button below to schedule a time to chat. It's confidential, friendly, and zero-pressure. Just here to answer your questions so you can make an informed decision.
- Kim & Mike Cerrone, Your Friends and Future Business Partners
Referral Agent Success Story
New Agent Sells 2 Homes Per Month
After working 20 years in corporate America, Gary Walls left for a second career in real estate, sold 24 homes, and earned 217k in GCI in his first 12 months full time. How? He made of list of all his friends, family, and past business acquaintances. Then Gary announced his new career, offered services, and added value to his people through an old fashioned approach ... direct mail with a follow up phone call. By being friendly, creative, and persistent, he quickly received calls and clients. Referrals are 100% of his business.
Why eXp Realty?
We chose to build Referral Agent Nation inside eXp Realty for several reasons.
1. Community Without Boarders. eXp is a international real estate brokerage. Our members share common tools, resources, and culture. We can network across state lines (and now national lines too). Find out what is working in other markets and bring those ideas to your area. Too many agents are myopic and only focus on their local market. In this community, you are exposed to the best ideas from across the nation and the world.
2. Momentum. eXp is the fastest growing real estate brokerage of all time. Agents, teams, and entire brokerages are joining for the massive benefits (many never offered before). This excitement and forward momentum is contagious and ignites your spirit and creativity.
3. Multiple Revenue Streams. eXp is agent-centric and looks for multiple way to compensate agents. Most brokerages reward agents one way ... commissions. eXp pays agents excellent commissions ... AND adds two additional compensation streams (which are NOT mandatory, but at the agent's option) ... company stock and revenue share referrals.
Transactions
Commission Income
When you close a transaction, you get paid a healthy commission. All agents at eXp are on the same 80/20 split with a 16k cap, then receive a 100% split. There are NO desk fees, royalty fees, or franchise fees. Plus eXp offers 50+ hours of live "production focused" training every week. IN addition, Referral Agent Nation will share methods for maximizing your closings (with RAMS) while doing it more efficiently (with systems).
Company Stock
Agent Ownership
This is something very special. eXp gives agents company stock (EXPI trades on the NASDAQ) for being productive and selling homes. You receive free stock awards three ways: your first closing every year, when you cap, and when you refer an agent who joins. Plus if you cap and sell an additional 20 homes (ICON), you can receive your entire 16k cap back in the form of stock. (Conditions and vesting apply.) In addition, you can request to have 5% of each commission check exchanged for company stock at a 10% discount. With stock, you are a company owner, share in the company's success, and can build a retirement fund.
Revenue Share
Growth Referral Fees
This is an optional program. There is NO obligation or expectation of your involvement. That said, eXp created something extraordinary and unheard of in the industry. The ability to receive referral fees (and share in the revenue) of agents you refer to the company. If they join and name you as sponsor, you may receive a small referral fee when they close transactions (paid from the company's 20% not the agent's 80%). It's a small "thank you" from the company that can add up to something very special.
What Is eXp Realty?
Watch the video below to learn about eXp Realty. Get out a notepad and write down your thoughts and questions.
What real life agents are saying about eXp Realty ...
Referral Agent Success Story
World Traveler Sells 96 Homes Annually
Joy Russell built her real estate business around her passion of visiting new and exotic locations around the world. So far, she's visited over 40 counties and has the dream to visit all 200+. Yet Joy also loves selling real estate. In the same year she traveled for six months, she also sold 96 homes and earned 501k in GCI as a solo agent. How? By working exclusively with repeats and referrals from her friends, family, and past clients. Referrals are 90% of her business. Everyone knows Joy travels and they love to hear her adventure stories (and see the pictures). Her secret? She works hard for 10 days. Then travels for 10 days. Joy gives her people the option to work with another agent while she is gone. But they all wait for her to get back. Amazing!
Access To Honey Badger Nation Community And Resources
This private Facebook group is a mastermind of over five thousand agents who share ideas, best practices, and referrals. It is lead by three industry giants: Jay Kinder (who sold 531 homes in one year), Michael Reese (who sold 324 homes in one year) and Al Stasek (who sold 212 homes in one year).
Feel free to drop into any of the 4 weekly roundtable meetings (optional attendance) including: production Q&A, coaching corner, live top agent interviews (you can ask questions), and NAEA training (including scripts and role play).
You'll also gain full access to the Home Buyer/Seller Expert Advisor courses and certification (with proven buyer and listing presentations).
When you join Referral Agent Nation powered by eXp Realty, you'll receive:
Lifetime Membership
Full access to the Honey Badger Nation (HBN) mastermind private Facebook group where agents are collaborating, brainstorming, and sharing referrals.
Coaching and Mentoring
Led by Kim & Mike Cerrone, you'll have access to coaching and mentoring. Meet with us on a private 1-on-1 zoom call whenever you need help with marketing, lead generation, conversion, agent attraction, or any other business expansion concept. You'll get an exclusive link our private appointment schedule.
You'll also have access to ALL 4 live weekly training sessions inside HBN (including: production growth, Facebook lead funnels, agent attraction, and open Q&A) where you can access and ask questions of the superstar agents, trainers, and coaches like Jay Kinder (sold 531 homes in one year and built a 5,000+ agent revenue share organization), Michael Reese (sold 322 homes in one year), Al Stasek (sold 215 homes in one year), John Kitchens (performance coach to top agents), Jeff Quiane (master of NAEA training), and others.
Course Lifetime Access
Special Exclusive Access to RAMS (referral agent mastery system) that systematizes and maximizes referrals from your friends, family, and past clients ... modeled after the best practices of the best referral agents in the nation.
Access ALL past, present, and future Master Mind Agent digital courses, trainings, and summits. You'll get the entire library including: Referral Agent Mastery System, Listing Agent Playbook, Mega Open House System, Ugly Yellow Postcard Kits (FSBO & Expired), Business Planning Kit, Agents Success Summits, Solo Agent Summits, and more.
Plus you'll get full lifetime access to realG.tv (real estate agent lead generation television) with over 200 training videos from the top agents. Discover the best ways to get more clients.
In addition, you get access to Kinder-Reese NAEA trainings including the Home Buyer / Seller Expert Advisor courses and certifications (with proven buyer and listing presentations). Also, including is training for scaling up a team from one assistant to mega team status (or any level you choose).
Unlimited Access
Kim & Mike Cerrone are your partners and business advisors. Have questions about growing your practice or getting more referrals, let's talk. You will have special access to our calendars to schedule a zoom (or phone) call will us at a time that works for you. Seriously, we are your partners.
Collaboration Over Competition
Agents from all over the country (and world) are coming together inside Referral Agent Nation and Honey Badger Nation to collaborate and mastermind (rather than compete and isolate).
What does this mean to you? You can read and interact with agents in the masterminds who are sharing their best referral lead generation ideas, strategies, and business building tips. It means phone calls, zoom calls, and emails with attachments. It means, odds are good, someone has already done what you want to do ... and they are willing to tell you how they did it ... because you both win faster together. When you win, we all win.
Referral Agent Success Story
Former School Teacher Sells Homes To Past Students
After teaching middle school kids for 30 years, Gary Raze started a second career in real estate. At first he reached out to friends and family. Then as his reputation for excellent service grew, former students (now in their 20's and 30's) contacted him asking for his help to purchase their first home. His sphere grew as these same students referred their parents. Gary's favorite marketing piece is a monthly newsletter with intentionally misspelled words. He gives prizes to anyone who can identify all the errors correctly. Gary sold 69 homes in one year and earned 510k in GCI as a solo agent. Referrals are 95% of his business.
Frequently Asked Questions
What Are The Splits At eXp Realty?
All agents at eXp are on the same 80/20 split with a 16k cap, then receive a 100% split. Amazingly, once you cap, if you're able to close 20 more transactions within your calendar year, you're eligible to receive all 16k cap back in eXp stock. There are NO desk fees, royalty fees, or franchise fees.
What Local Support Do eXp Agents Receive?
Each eXp agent works under a local brokerage with dedicated local support staff. If you're a brand new agent, you'll also be assigned a local mentor to help you through your first 3 transactions.
In addition, you have access to eXp World where top-producing agents are teaching, training, and coaching in their area of expertise daily.
What Are The Different Ways eXp Agents Are Compensated?
The company offers 8 ways for agents to earn. These are the top 3.
1. Transaction Commission Income. Make a sale, earn a commission.
2. Company Stock Agent Ownership. Instead of giving you silly trophies for your accomplishments, eXp rewards you with stock for selling homes. There are four ways to receive free stock awards and one way to buy at a discount. Stop renting your career and become an owner in a publicly traded company (EXPI).
3. Revenue Share Growth Referral Fees. As you become more successful at eXp, other agents notice, and want to join with you. When they name you as their sponsor and start closing transactions, you'll receive referral fees from the company as a "thank you" for helping the company grow. NOTE: Rev Share participation is optional and not required. Just a bonus if you want it.
And a bonus ...
4. Referrals From Agents. eXp agents and HBN agents love to send referrals to each other. It keeps the transaction in the family, makes the company stronger, and helps the stock value (all agents become owners after their first closing). So ... you could receive agents referrals too.
What Training Is Available To eXp Agents?
For most agents, the education and training are the BEST part of eXp.
The ability to collaborate with agents across the country (and the world) inside Referral Agent Nation, Honey Badger Nation, and the eXp universe are incredible. Plus the 5 weekly masterminds with agents who have "been there, done that" fast track your career growth.
In addition, the top agents in the company teach dozens of classes every week inside eXp World (our virtual campus) on topics including: lead generation, leverage, contract negotiation, and business building.
Never pay for training or coaching ever again.
Does eXp Offer Agents Healthcare Options?
Yes. Each eXp agent has direct access to a healthcare professional who can custom design a plan to meet your needs. Check out this video.
Referral Agent Success Story
Give Them Mardi Gras Beads
Jen Burns sells homes in Louisiana and is quoted saying: "You don't need a large team to have a large business." She believes small is beautiful. Jen sold 78 homes in one year and earn 464k in GCI as a solo agent. The majority of her business is repeat and referral from her PCSOI. Jen's favorite way to stay in front of her people is to host small events (like her King Cake Tasting party) and giveaway small gifts with a local connection (like Mardi Gras Beads and crawfish trays). She also maintains a private "Jen's Client Appreciation Group" on Facebook where she connects with her people daily. Jen believes in the power of hyper-focus on her PCSOI.
Meet Kim & Mike Cerrone
Kim & Mike Cerrone are the co-founders of Referral Agent Nation powered by eXp Realty. They work together to help agents achieve higher levels of success and live more fulfilling lives.
Kim is a powerhouse social connector and the "behind the scenes" silent partner in all of Mike's entrepreneurial adventures. Kim is an exceptional salesperson with a background in a wide range of industries. As a child, Kim would go door-to-door selling real estate with her father. One of her greatest achievements was working her way up from teller to manager of a 65 million dollar branch. At the bank, Kim was consistently in the top 5 individuals for sales within the entire national company. She trained sales teams and individuals to help them identify their goals and maximize their potential. Kim has an uncanny ability to identify anyone's "super power" and help them succeed in a way that is comfortable to them.
Mike is a serial entrepreneur who has started 11 companies. In 1993, he got his real estate license and started selling homes. Mike's been a solo agent, team leader, broker owner, and investor. His highlights included: listing 21 homes in 30 days, attending 9 closings in one day, and selling 113 homes in one year (which ranked him Top 300 salespeople in the nation by NAR magazine). For the last decade, Mike has interviewed over 250 top solo agents, top team leaders, and top trainers and shared that knowledge through Master Mind Agent.
Kim & Mike are married with 4 children, 2 grandchildren, and one dog ... a Chesapeake Bay Retriever named Falkor.
Referral Agent Nation | All Rights Reserved
NOTE: Referral Agent Nation is Kim & Mike Cerrone's revenue share group at eXp Realty. TO PARTNER WITH US FOR FREE, you must join eXp Realty and name a Sponsor who is already a member of Referral Agent Nation. Terms, conditions, and restrictions apply to free use of Master Mind Agent LLC materials. If you are already an agent at eXp Realty in another revenue share group, this opportunity is not available.
The sales figures discussed on this webpage are not a guarantee, representation or projection of earnings or profits you can or should expect. They also do not include expenses incurred by agents in operating their businesses. eXp Realty makes no guarantee of financial success. Success with eXp Realty results only from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Your success will depend upon how well you exercise these qualities.
The agent stories are compliments of Master Mind Agent LLC.